SECTOR: Farm, cold meat producers, restaurant, petting zoo.

CONCEPT: The logo was designed starting from the geographic location of the company, region Campania in Italy, using a stylised version of its most famous landmark - the Vesuvius - surmounted by a pair of ox's horns as a clear reference to the company's core business.

ADV: The claim "Il gusto della natura" [The taste of nature] conveys the high quality standards the company guarantees to its range of consumers. The different versions of the logo and the icon system make it possible to tailor the various consumables, the quality brand, the paper materials and merchandising.

TAG: logo - brochure - packaging - merchandising


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