LURO FUR CORPORATE IDENTITY

SECTOR: Private, clothes shops, e-commerce.

CONCEPT: The logo, with a dynamic, easily-recognised identity, was designed with the tools of graphic design traditionally used by major clothing brands: style, elegance and uniqueness.

ADV: The pay-off "is my size" refers to the actual size of the garments but also, in a wider sense, to the company mission, that is to respond to the various dimensions of fashion and to the tastes of individual customers