AMBITO N8 INSTITUTIONAL CAMPAIGN

AREA: Institutional, Ambito N/8, Social Policies.

CONCEPT: The main goal of the campaign is to reach the helpless, fragile victims of violence, who need to be offered a way out from unbearable situations. At the same time, however, it also targets the general public, who do not often report the violence they happen to witness out of fear of putting their own lives at risk.

ADV: The campaign uses female testimonials of different ages and social backgrounds, who identify both the victims and the witnesses who choose or are forced not to speak. In short, a multi-subject campaign developed around the claim: violence is dumb, you aren't.

WEB: www.1522ambitona8.it

TAG: logo - communication campaign - website text writing - layouts - press conference

details

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