M'ILLUMINO D'INVERNO INSTITUTIONAL CAMPAIGN
SECTOR: Institutional event, Municipality of Sorrento, Department of Tourism.
CONCEPT: A versatile logo made of letters in three versions, bearing clear reference to season decorations. The mark recalls the format's identity as a container of events and various activities.
IDENTITY: A dynamic visual system, with five modern pictograms that can be understood by an international audience, identifies the five main themes of the festival: music, culture, Christmas, cinema and taste.
ADV: "Sorrento cambia stagione": [Sorrento changes season]: an effective claim for the new winter identity of the city.
TAG: logo - web portal - advertising campaign - icon system - calendar of events
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