SETTORE: Institutional campaign, Social Policies.

CONCEPT: The image and claim are seen through a graphic filter reminding of a movie film: tragedy and violence reach the heart of the problem, with no need to really portraying wounds, tumefied faces or tears. Horror is in everyday live, in the dumb city on the background, in the imagination of the clasping hand.

ADV: The style of the campaign reminds of a noir from the 1950s: yellowed paper, black, red and white to create suspense. Is it a comic strip, a film, or a story? It is reality, no doubt. A contemporary marketing style applied to social issues.

TAG: logo - awareness campaign - press conference - information leaflet - merchandising


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