SETTORE: Private, Franchising, Online services for home care assistance.

CONCEPT: The Sanitelclic brand and naming were designed keeping in mind and highlighting the mother house, Sanitel. Sanitelclic computerises home care assistance integrated services through a franchising network accessible to clients through pharmacies. A visual mark made up of three elements: the cross - health assistance and emergency aid; the mouse-click - online services; the web's geo-localisation symbol - movement.

ADV: A campaign targeting families, with a clear, immediate claim perfectly in line with health marketing codes. The communication quotes the historical brand to make the service more recognisable.

TAG: logo - loyalty card - layouts - communication campaign - billboarding - press conference


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