LE LUNE DI POMPEI INSTITUTIONAL CAMPAIGN
SECTOR: Institutional event, Municipality of Pompei, Department of Tourism.
VISUAL: The font used in the headline draws inspiration from graffiti on stone and Roman letters. Four signs referring to the phases of the moon overlap the most representative images of the event, which are encircled by the moon's round shape.
ADV: The multi-subject campaign matches each phase of the moon with an ever-changing adjective, anticipating the emotions that the event will raise in the visitor.
TAG: communication campaign - SEO website indexing - online booking management system - smartphone merchandising application - press office
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