LIDO EL SOMBRERO CORPORATE IDENTITY

AREA: Private, Tourism, Entertainment.

CONCEPT: A simple, yet engaging logotype - a text accompanied by icons representing the beach, the sea, and free time. The colours almost spring out of the blue boards of an unmistakable beach hut.

ADV: "The sun with us is free of charge" - an ironic pay-off, designed to attract customers' attention to a surprising "free of charge", in line with the target of the location and the relevant marketing analysis.