AUTOSCUOLA SAN FRANCESCO CORPORATE IDENTITY

AREA: Private, Driving school.

CONCEPT: An offbeat, modern logo with clear Pop Art references comes together with two icons (heart and car) whose pay-off is emotionally linked to the fundamental concept of safety and passion for driving.

ADV: The claim "I like driving" suggests the idea of LOVE represented by the heart, an extremely common element in the contemporary language of social networks. An unconventional, highly fascinating and innovative communication approach, suitable for young and adult targets alike.

TAG: logo - information materials - layouts - store sign - merchandising - car branding

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